Course Features

Related Courses

Strategic Commercial Awareness

Duration: 2 Days
Price: �1575* Plus Applicable Taxes

Date:
	22 - 23 Mar 10	Dubai	Register

Who is it for?

A course for managers who want to develop their commercial awareness, financial knowledge and strategic thinking in order to influence the direction of their business as well as deliver to theirfull potential.

What is it about?

Day one provides the skills and insights to make sense of the company�s financial position andperformance. Day two then considers the strategic thinking tools required to plot the forwardcourse needed to maximise the potential of the business.

What will I get out of it?

An understanding of the balance sheet, profit & loss account cash flow and statutory and management accounts
Employment of key financial ratios to analyse your business
A practical definition of strategy
Analysis tools to examine the current environment and capabilities
Steps to devise a mission and vision statement
Recognition of the skills and resources needed to achieve the vision
Generation of appropriate strategic and tactical commercial objectives

Course overview

Day 1 � Financial analysis �looking at the wake�

Finance � back to basics
Overview of company structure
Balance sheet, profit & loss, cash flow
Users of statutory & management accounts
Basic accounting principles
Ratio analysis � profitability/liquidity/ efficiency/gearing. Relating ratios to reality

Day 2 � Thinking strategically �the view from the bridge�

Strategy � the basics

Definitions and types of strategy

The five step strategic planning model

Where are we now? � SWOT & PESTLE analysis
Where do we want to get to? � defining success & the role of the mission & vision
What have we got to be good at to get there
Creating an identity & values
Translating into SMART objectives
Strategy & leadership