Round 1 – Market
Influences
- Economics
- Industry Trends
- Service
- Technology
- Regional
- Competitors
- Customers
- Regulation
Round 2 – Strategic
Direction
- Understanding the Market
- Understanding our Current Position
- Identifying Competitive Advantage
- Assessing Own and Competitors’ Competitive Advantage
- Developing Own Competitive Advantage
- Positioning
Round 3 – Service
Proposition & Marketing
- Segmentation
- Service & Product Portfolio
- Pricing
- Distribution
- Promotion
- Branding
Round 4 – Technology
- The Choices
- Timelines and roadmaps
- Supporting the Service Proposition
- Operational and Business Support
- Maximising Advantage
- Costs and Risks
Round 5 – Human Factors
- Decision-Making Processes
- Talent
- Staffing Levels
- Performance
- Costs
- Outsourcing
- Change
Round 6 – Finance
- Investment Sources
- KPIs
- Building Shareholder Value
- Performance
- City Expectations
Round 7 – Redefining Strategy
and Evolving the Business
- The Changing Market
- Sustaining Competitive Advantage
- Strategy Reviewed
- Repositioning & the Changing Customer Proposition
- Using Technology to Evolve the Business
- The Human Element
- Finance and the Key Factors
Presentation and Review
A
fun way to end the programme as the winning team is declared and prizes
presented. This session also provides the opportunity to review the rounds and
determine the key learning points – including how to translate key development
points to the workplace.