Foundation in Telecoms Marketing

Duration: 2 Days
Price: �1575* Plus Applicable Taxes

Date:
	14 - 15 Jun 10	London	Register

Foundation in Marketing for Telecoms Professionals provides a comprehensive introduction to the marketing of telecoms and related products and services. The telecoms industry is facing huge challenges in designing solutions that customers want, in positioning customer propositions as more than just a utility, and in developing a clear brand and competitive proposition that can contribute value to telecoms organisations alongside alternative or complementary communications providers.

Many people who are new to a telecoms marketing function, whether from a technical or engineering background, or from a marketing position in a non-communications industry, find these challenges difficult to grasp. Using concrete examples and hands-on activities, delegates will explore the unique characteristics of marketing to both consumer and business customers within telecoms and acquire essential skills enabling them to address the specific requirements of their marketing roles.

Why should you attend this course?

Identify how the marketing function contributes to achieving corporate objectives
List the elements of the marketing plan and set out short- and long-term marketing objectives
Evaluate the factors that contribute to customers� behaviour in relation to telecoms products and services
Carry out a detailed analysis of the telecoms macro- and micro-environment using a variety of analytical frameworks and tools
Develop an understanding of the competitive environment in telecoms and evaluate alternative competitive stances
List some tangible and intangible elements of telecoms solutions and their relevance to different customers and segments at different points in the product and customer lifecycle
Suggest ways in which a telecoms organization can manage a diverse portfolio of products and services
State the elements of a brand and identify how these may contribute to a long-term value proposition for the telecoms organization
List available pricing approaches and identify how they may impact customers� acceptance of telecoms solutions
Assess the effectiveness of different channels to market for telecoms solutions
Evaluate the contribution of various above-the-line and below-the-line promotional tools to the success of the telecoms solution
State the components of a marketing budget and budgetary control mechanisms
Suggest various ways in which marketing can be measured in the short- and long-term

Course Summary

Marketing Strategy & Planning in Telecoms
Understanding Telecoms Customers
Teleocms Marketing Dynamics
The Marketing Mix: Designing & Pricing Telecoms Solutions
The Marketing Mix: Distributing Telecoms Solutions
Measuring the Telecoms Marketing Plan

Who should attend this course?

This course is designed for people with little or no prior knowledge of marketing within the telecoms environment who work in a marketing function in a telecoms organization or related business.

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Foundation in Telecoms Marketing

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