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Telecoms Mini MBA - Marketing Focus

Course Detail
  • Duration: 5 Days
  • Price: $7995* Plus Applicable Taxes
Date:
08 - 12 Dec 08WashingtonRegister
09 - 13 Feb 09San JoseRegister

As global telecoms evolve, the range and diversity of products and services become much more complex. To effectively market and gain market-share in such an environment can be extremely challenging. The only way to stay ahead is to fully understand the customer, to understand the industry and changing dynamics, to innovate, to be creative, and to plan effectively

Aimed at both telecoms marketing professionals and other senior managers, this 5-day interactive course will leave the participant much better equipped to operate and manage within busy telecommunications marketing departments, or to oversee complex marketing projects - whether as part of a network operator, equipment vendor, or service /software provider.

Why should you attend this course?

  • Achieve a better understanding of telecoms customers, products and services and how those of your own business fit within this fast-changing industry, giving an unparalleled view of your organisation's strengths and weaknesses
  • Gain an excellent grounding in current telecommunications marketing techniques and trends
  • Manage your brand in a more cohesive and coherent way - ensuring it is aligned precisely with the overall business requirements of your company
  • Assess telecommunications industry trends and forecasts, and predict the likely impact of emerging technologies and its position within the industry
  • Gain a clear picture of established and emerging telecommunications technologies and their likely affect on the market, with forecasts, timelines and regional analysis.

Course Summary

The course programme will cover three main topics all linked together through a specially created case study:

  • Emerging Markets and Technologies - Industry and technology briefing sessions that provide up-to-the-minute trends and analysis.
  • Marketing and Business Skills - Essential marketing sessions covering techniques used in telecommunications marketing.
  • Technology and strategy - Comprehensive sessions that demystify telecoms services and applications, and the role of different technologies within the emerging fixed, mobile, and converged network.
  • Enhanced Case Study - Island Telco - This is a unique case study, running throughout the modules, allowing you to test your ideas in a simulated environment. You will consider and evaluate all the major aspects of managing the marketing and branding for a telecoms operation.

For a detailed programme click here

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