Course Features

Related Courses

Telecoms Mini MBA - Marketing Focus

Duration: 5 Days
Price: �4995* Plus Applicable Taxes

Date:
	01 - 05 Nov 10	London	Register

Setting the scene and Marketing Business Simulation

This initial session sets the tone of the week, including the overall programme objectives, timing and administration, the speakers, and what is expected during the exercises. Delegates find out about each other and meet their team members.

The aims and requirements of the Island Telco Marketing Business Simulation are explained at this stage to ensure each delegate can effectively relate the week�s sessions to both the team marketing exercise, and their individual requirements.

The Telecoms Business Environment

This session provides a comprehensive look at the evolving telecoms business world � from shareholder to customer, and all that lies between.

This module sets the scene for the rest of the week, and covers key elements of the business environment in which telecoms companies find themselves. The view of shareholders, telecom operators, vendors, service providers, and very importantly, the customer, are all examined. The changing (and increasingly complex) interrelationships between the different players are discussed.

Shareholder Requirements
Business goals
Aims of the Telco
Telcos provide:

Spectrum
Infrastructure
Role of vendors
The MVNO Case

The Service Proposition

Basic services
Advanced services
The Internet and third parties

What�s involved and how do they do it?
Procedures
User Experience
What does the customer get…?

The Handset Experience
The Network Experience
The Overall Experience

What does the customer want?

Segments - Examples

Heavy Voice Users
Texters
Corporate
Technophiles

Meeting the Customer Requirements

Quick Fixes
Intermediate Fixes

Difficult / more complex options

Telecoms Industry Outlook

Many challenges and opportunities face the ever-changing communications industry over the next few years, and this module provides a comprehensive analysis of the current situation, as well as predicting future trends, growth markets and technologies - and the strategies that are likely to be employed. The aim is to provide a clearer picture of the way ahead - enabling more informed decisions and choices. The information is drawn from Informa�s vast market intelligence resources.