Course Features

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Telecoms Mini MBA - Marketing Focus

Duration: 5 Days
Price: �4995* Plus Applicable Taxes

Date:
	01 - 05 Nov 10	London	Register

Island Telco � Bringing it all together

Throughout the week, participants (grouped into small teams) plan to establish the marketing plan for a simulated new telecommunications operation on a fictitious island. On day 5, time is set aside to allow each team to finalise their presentation. Each team is then asked to present its plans to the other teams.

DELEGATE TEAM PRESENTATIONS

The highlight of the week, this session requires that each team present their marketing plans to both the speakers and other participants. We ask that each presentation demonstrates a sound understanding of the industry, the customers and their requirements, products and services, and what it takes to market an effective telecommunications operation. Limited to just 20 minutes and 5 minutes for questioning, each team must provide a comprehensive yet concise overview of their plans.

Overall telco strategy
Customers and regional market factors
The product, services and relative priorities
Other major market considerations
Use of market intelligence
The marketing strategy
Segmentation
Positioning and Branding
Pricing
Acquiring the customer
Setting up the team
CRM aspects
Measuring marketing effectiveness
Dealing with competition
MVNO strategy
The plan for delivering media and content

Partnering, Branding, Pricing

Evolving the marketing plan

Summary and Assessments

This section is used to review the presentations and give valuable Feedback � highlighting the positive and negative points of each plan, and likely success. Each group is given verbal and written feedback on their plans and presentation by the speakers, and serves as a useful recap of the major learning points of the programme.

This session provides the culmination of the week�s course, and each delegate should be much better placed to manage ongoing marketing projects within their own organisation.