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Telecoms Mini MBA

Course Detail
  • Duration: 5 Days
  • Price: €4995* Plus Applicable Taxes
Date:
28 - 02 Dec 10DubaiRegister
08 - 12 Nov 10Cape TownRegister
25 - 29 Oct 10ParisRegister

MARKET AND INDUSTRY INTELLIGENCE MODULES

"This is an excellent comprehensive training course giving a clear idea of the telecoms industry" GS, DU

The Telecoms Business Environment

A comprehensive look at the evolving telecoms business world – from shareholder to customer, and all that lies between.

This module sets the scene for the rest of the week, and covers key elements of the business environment in which telecoms companies find themselves. The view of shareholders, telecom operators, vendors, service providers, and very importantly, the customer, are all examined. The changing (and increasingly complex) interrelationships between the different players are discussed.

  • Shareholder Requirements
  • Business goals
  • Aims of the Telco
  • Telcos provide:
    • Spectrum
    • Infrastructure
  • Role of vendors
  • The MVNO Case
  • The Service Proposition
    • Basic services
    • Advanced services
    • The Internet and third parties
  • What’s involved and how do they do it?
  • Procedures
  • User Experience
  • What does the customer get…?
    • The Handset Experience
    • The Network Experience
    • The Overall Experience
  • What does the customer want?
  • Segments – Examples
    • Heavy Voice Users
    • Texters
    • Corporate
    • Technophiles
    • Meeting the Customer Requirements
    • Quick Fixes
    • Intermediate Fixes
    • Difficult/more complex options

"Very useful, especially for those who operate in a highly dynamic environment" GO, Zain

 

Telecoms Industry Outlook

Many challenges and opportunities face the ever-changing communications industry over the next few years, and this module provides a comprehensive analysis of the current situation, as well as predicting future trends, growth markets and technologies – and the strategies that are likely to be employed. The aim is to provide a clearer picture of the way ahead – enabling more informed decisions and choices.

The information is drawn Informa Telecoms & Media’s vast market intelligence resources.

  • Trends and forecasts
  • Mobile Internet – reborn and revitalised
  • The new competitive market
  • Mobile markets
  • Fixed markets
  • The confusing case of convergence
  • Operator strategies
  • Another licence showdown – 3.5G this time
  • Emerging markets – the next bubble?
  • What does it all mean for the vendors?
  • User trends

"Very succinct explanation of industry initiatives" BM, MTN

 

Operating in a Competitive Environment

This session briefly looks at how to identify and put in place sources of competitive advantage. We then examine the role of Regulation - firstly the purpose and implications of regulating the competitve environment (and any possible unfair competitve advantage), followed by the wider requirements of providing telecommunication services in developed or developing economies.  Finally, we take a more detailed look at the key players, licensing and the key challenges.

  • Sources of competitive advantage
  • Building market-based sustainable competitive advantage
  • Strategic organisational and market alignment
  • Measuring strategic effectiveness
  • The requirement for regulation
  • Benefits and implications of regulation
  • Key players in regulation
  • Licensing
  • Key Challenges

"Perfect, very interesting and interactive course" A.L. Orascom Telecom

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