Course Features

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Telecoms Mini MBA

Duration: 5 Days
Price: �4995* Plus Applicable Taxes

Date:
	27 - 02 Mar 12	Singapore	Register
	22 - 26 Apr 12	Dubai	Register
	18 - 22 Jun 12	Johannesburg	Register
	19 - 23 Mar 12	London	Register
	19 - 23 Mar 12	Istanbul	Register

STRATEGY/BUSINESS ENVIRONMENT MODULES

"This is an excellent comprehensive training course giving a clear idea of the telecoms industry" GS, DU

The Telecoms Business Environment

A comprehensive look at the evolving telecoms business world � from shareholder to customer, and all that lies between.

This module sets the scene for the rest of the week, and covers key elements of the business environment in which telecoms companies find themselves. The view of shareholders, telecom operators, vendors, service providers, and very importantly, the customer, are all examined. The changing (and increasingly complex) interrelationships between the different players are discussed.

Shareholder Requirements
Business goals
Aims of the Telco
Telcos provide:

Spectrum
Infrastructure

Role of vendors
The MVNO Case
The Service Proposition

Basic services
Advanced services
The Internet and third parties

What�s involved and how do they do it?
Procedures
User Experience
What does the customer get…?

The Handset Experience
The Network Experience
The Overall Experience

What does the customer want?
Segments � Examples

Heavy Voice Users
Texters
Corporate
Technophiles
Meeting the Customer Requirements
Quick Fixes
Intermediate Fixes
Difficult/more complex options

"Very useful, especially for those who operate in a highly dynamic environment" GO, Zain

Telecoms Industry Outlook

Many challenges and opportunities face the ever-changing communications industry over the next few years, and this module provides a comprehensive analysis of the current situation, as well as predicting future trends, growth markets and technologies � and the strategies that are likely to be employed. The aim is to provide a clearer picture of the way ahead � enabling more informed decisions and choices.

The information is drawn Informa Telecoms & Media�s vast market intelligence resources.