Introduction to Web 2.0

• What is Web 1.0?
• Example Services, Applications and Sites
• Defining Web 2.0
• Example Services, Applications and Sites
• The Principle Characteristics of Web 2.0
• Enriching the User Experience
• Business Models
• Serving the ‘Long Tail’
• Technologies for Web 2.0
• Market Trends and Predictions

Web 2.0 Technologies

• Review of Standard Web Technologies
• Presentation, Storage, Transfer and Manipulation of Content
• Web Client and Server Technologies
• The Role of AJAX
• Data Presentation
• Dynamic Content
• Data Transfer
• JavaScript
• Example AJAX Implementations
• Comparing HTML and XML
• The Role of Style Sheets
• Definition of Web Services
• Web Service Components, SOAP, UDDI and WSDL
• Example Web Service Applications

 
Web 2.0 Applications

• The Major Players
• The ‘G Effect’ (Google)
• The importance of Search
• Content and Tagging
• Web Logs and Blogging
• Social Networking
• The Role of Wikis
• Mashups
• RSS and Atom for Syndication
• Peer to Peer Services
• Search Engine Optimisation (SEO)
• Browser Support for Web 2.0

Mobile Web 2.0

• Defining Mobile Web 2.0
• Content, Services and Applications
• User Generated Content
• Business Models and Revenue Streams
• The ‘Open Garden’ Approach
• The Role of the IP Multimedia Subsystem (IMS)
• Converged Services
• Example Mobile Web 2.0 Services and Applications
• Digital Rights Management (DRM)
• Mobile Search
• Opportunities and Threats