The evolving telecoms environment presents huge opportunities for operators to address new and exciting market segments and undoubtedly segmentation lies at the heart of any successful telecoms marketing strategy.

This practical and hands-on course offers insights, strategies and techniques that will enable you to identify, quantify and address emerging segments in consumer and business markets globally.

Why should you attend this course?

Complete this highly practical course and you will be able to:

• Identify ways in which improved segmentation techniques can enhance marketing performance
• Assess the impact of macro-trends in telecoms on segment identification and development
• Learn to apply quantitative and qualitative appraisal techniques to assess the segment viability
• Assess the requirements of each segment and design specific product and service bundles to fulfil the segment requirements
• Understand the role of partners from inside and outside telecoms in meeting customer needs
• Effectively tailor marketing strategies for the needs of different customer segments.

Course Summary:

• Setting Marketing Objectives
• Impact of the 21^st century telecoms environment on segmentation approaches
• Identifying and quantifying market segments in telecoms
• Designing segment-specific products and services
• Segment-specific marketing strategies

For a detailed programme click here.

Who Should Attend this Course?

This course is targeted at both general business practitioners and functional marketing specialists in national and international fixed and mobile telecoms providers.

A basic understanding of marketing in the telecoms environment would be advantageous but is not essential.

In-house Options

This course is available as an in-house option delivered at a date and location convenient to you. more… 

Want to learn more?

Contact our training specialist on:
Tel: +44 020 7017 5614
Email: training@telecomsacademy.com