The rapidly-evolving telecoms environment presents huge opportunities for telecoms operators and their partners to address new and exciting markets. However, no telecoms marketing strategy can deliver revenue and profit growth without a well-developed, advanced ands relevant segmentation approach, increases customer stickiness, expands the value proposition, increases competitive advantage and improves marketing efficiency and effectiveness. In spite of this, many telecoms organisations struggle to deal with with the challenges presented by Customer 2.0, and find it hard to identify innovative market segments that can contribute to stabilising their business and delivering growth.

This highly-interactive, hands-on course offers insights, strategies and techniques to enable marketing professionals in telecoms and related sectors to identify and address customer-centric segments in consumer and business markets globally.

This course provides an extensive review of segmentation methodologies that are appropriate for Customer 2.0, as well as techniques for quantitative and qualitative segment identification, appraisal and management. It also comprises an in-depth look at how to develop segment-specific marketing strategies.

A case study that is unique to Informa Telecoms Academy is used throughout the course to enable delegates to apply their learning immediately, develop their critical thinking skills and give them the practical tools to implement new segmentation approaches when they return to the work environment.

Why should you attend this course?

Complete this highly practical course and you will be able to:

• Analyse the role of segmentation in relation to the competitive and market position of an organisation
• Define the purpose of segmentation and state its objectives
  
• Discuss the strengths and weaknesses of current telecoms segmentation strategies
• Identify factors influencing segment definition and approach in the telecoms sector
• Demonstrate improved knowledge of advanced segmentation approaches for telecoms customers
• Assess different segments’ expectations of telecoms solutions
• Design segment-specific marketing approaches
• Use a case study to apply the techniques that are learned during the course.

Course Summary:

• The role and objectives of segmentation
• Drivers for a different approach to segmentation
• New methods for identifying and quantifying telecoms market segments
• Designing segment-specific marketing approaches
  

For a detailed programme click here.

Who should attend this course?

This course is targeted at both general business practitioners and functional marketing specialists in national and international fixed and mobile telecoms providers.

A basic understanding of marketing in the telecoms environment would be advantageous but is not essential.

In-house pptions

This course is available as an in-house option delivered at a date and location convenient to you. more… 

Want to learn more?

Contact our training specialist on:
Tel: +44 020 7017 4144
Email: training@telecomsacademy.com