The rapidly-evolving telecoms environment presents huge opportunities for telecoms operators and their partners to address new and exciting markets. However, no telecoms marketing strategy can deliver revenue and profit growth without a well-developed, advanced segmentation approach that delivers relevance, increases customer stickiness, expands the value proposition and competitive advantage and improves marketing efficiency and effectiveness. In spite of this imperative, many telecoms organizations have difficulty in dealing with the new challenges presented by Customer 2.0 and identifying innovative market segments that can contribute to stabilizing their business and delivering growth.

This highly-interactive, practical and hands-on course offers insights, strategies and techniques that will enable marketing professionals in telecoms and other related sectors to identify and address customer-centric segments in consumer and business markets globally.

In addition to an extensive review of segmentation methodologies that are appropriate for Customer 2.0, the course provides techniques for quantitative and qualitative segment identification, appraisal and management, and an in-depth look at how to develop segment-specific marketing strategies. A case study that is unique to Informa Telecoms Academy is used throughout the course to enable delegates to apply their learning immediately, develop their critical thinking skills and give them the practical tools to implement new segmentation approaches when they return to the work environment.

Why should you attend this course?

Complete this highly practical course and you will be able to:

• Analyze the role of segmentation in relation to the competitive and market position of the organization
• Define the purpose and objectives of segmentation
• Discuss the strengths and weaknesses of current telecoms segmentation strategies
• Identify factors influencing segment definition and approach in the telecoms sector
• Improve their knowledge of advanced segmentation approaches for telecoms customers
• Assess different segments’ expectations of telecoms solutions
• Design segment-specific marketing approaches
• Use a case study to apply the techniques that are learned during the course.

Course Summary:

• The Role and Objectives of Segmentation
• Drivers for a Different Approach to Segmentation
• New Methods for Identifying and Quantifying Teleocms Market Segments
• Designing Segment-Specific Marketing Approaches
  

For a detailed programme click here.

Who Should Attend this Course?

This course is targeted at both general business practitioners and functional marketing specialists in national and international fixed and mobile telecoms providers.

A basic understanding of marketing in the telecoms environment would be advantageous but is not essential.

In-house Options

This course is available as an in-house option delivered at a date and location convenient to you. more… 

Want to learn more?

Contact our training specialist on:
Tel: +44 020 7017 5614
Email: training@telecomsacademy.com