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Marketing Strategies in Telecoms

Duration: 2 Days
Price: �1575* Plus Applicable Taxes

Date:
	08 - 09 Dec 08	Dubai	Register

Developing a successful marketing strategy that captures customer loyalty is at the heart of long-term success in the rapidly evolving telecoms sector. Many generic approaches do not translate well into telecoms.

This course is designed to enable delegates to develop specific and sustainable customer-centric strategies for telecoms products and services.

The skills and techniques you will learn will enable you to build a strategic marketing plan to steer your business profitability through the fast-moving world of convergence and integrations.

Why should you attend this course?

Complete this highly practical course and you will:

Understand the key weaknesses of marketing strategies in telecoms and identify success factors when setting marketing objectives
Learn which macro-environmental factors influence your choice of marketing strategy
Discover the importance of setting and managing customer needs through the customer lifecycle and the drivers for customer loyalty in telecoms
Learn to apply basic segmentation techniques and assess customer requirements in different markets (consumer, business, retail & wholesale)
Discover how to design products branding, pricing, bundling and channel strategies and select the most appropriate promotional mechanisms
Understand the role of partners and techniques for successfully managing them.

Course Summary:

Setting Marketing Objectives

Customer Loyalty and lifetime value in evolving telecoms market

Setting and managing customer expectations to enhance lifetime value

Designing product and promotional strategies to meet customer expectations

Selecting and managing successful partnerships

For a detailed programme click here.

Course Testimonials

Who Should Attend this Course?

This course is targeted at both general business practitioners and functional marketing specialists in national and international fixed and mobile telecoms providers.

A basic understanding of marketing in the telecoms environment would be advantageous but is not essential.