Marketing Strategies in Telecoms

Duration: 2 Days
Price: �1575* Plus Applicable Taxes

Date:
	20 - 21 Jul 10	London	Register
	19 - 20 Apr 10	London	Register

Developing a successful corporate and marketing strategy that enables telecoms organizations to build a long-term relationship with their customers is at the heart of long-term success in this rapidly evolving sector. However, as the telecoms industry expands into adjacent areas and the speed of change accelerates, customers are becoming increasingly demanding, and telcos� strategies are often out of sync with customers� expectations Many generic approaches do not translate well into telecoms.

This practical and hands-on course offers insights, strategies and techniques enabling telecoms executives to develop a holistic marketing strategy that focuses on meeting the complex and fast-changing expectations of their customers.

Real-life examples and a case study analysis are used throughout the course.

Why should you attend this course?

Complete this highly practical course and you will:

Describe the purpose and content of corporate and marketing strategy
Articulate a market-oriented corporate strategy
Analyze weaknesses of telecoms marketing strategies
Articulate a market-oriented marketing positioning statement and establish quantitative and qualitative strategic marketing objectives
Identify the characteristics of strategic customers
Develop a strategy to deliver customer satisfaction in relation to customer expectations throughout their lifecycle using the strategic marketing mix
Define the strategic assets, resources and competencies required to address strategic customers and identify key marketing partnership requirements
Use scenario planning as a tool for miminizing the risks associated with marketing strategy in telecoms

Course Summary:

The Straegy Development Process
Developing Strategic Marketing Objectives
Developing a Sustainable Customer Strategy
Selecting and Managing Successful Marketing Partnerships
Future Proofing the Marketing Strategy
Group Presentations of Case Study
For a detailed programme click here.

Course Testimonials

Who Should Attend this Course?

This course is designed for delegates that have 1-2 years� experience of marketing in telecoms environments. Alternatively, delegates should have attended the Informa Telecoms Academy Foundation in Telecoms Marketing course.