This two-day course is designed to enable delegates to design and implement effective pricing, bundling and billing strategies that optimize revenues and profitability over the long term.

The inexorable decline in telecoms prices for both fixed and mobile services is creating havoc in competitive telecoms markets. New technologies such as voice-over-IP and wireless hot-spots are placing the core revenues of many mobile operators under serious threat. Consumers are increasingly working the system, seeking short-term lowest prices and willing to compromise on quality. But there are also massive opportunities for companies which are able to tailor their prices to customer groups willing to pay a premium for data services.

This course helps delegates to establish pricing, bundling and billing strategies that are based on true value to consumers of telecoms services in their broadest sense. Examples of current telecoms pricing strategies are used throughout the course, to demonstrate best and worst practice.

Why should you attend this course?

The course is designed to give the delegate a clear understanding of the following topics:

• Pricing evolution and objectives: survival/growth, revenue/cash generation, profit generation, return on investment, network utilization, market skimming, penetration and stabilization, customer loyalty, differentiation, shareholder value
• Influences on pricing strategy options: customer willingness to pay, segment-based pricing, price elasticity of demand, competitive posture, cost levels, competitor pricing, distribution channel, impact on suppliers, regulatory environment, international environment, network or service-based pricing, shareholder expectations
• Pricing options: economy vs. premium pricing, cost-based pricing, value-based pricing, differentiated pricing, skimming and penetration pricing, promotional pricing, price reductions, price increases, price customization
• Bundling options: indivisible bundling, optional bundling, value-added bundling, bundling and regulation
• Billing options: called party pays, calling party pays, per-minute/per-second/per-hour billing, destination-sensitive billing, time-of-day billing, on-net and off-net billing

Course Contents

• Pricing Evolution and Objectives
• Influences on Pricing Strategy
• Pricing Options & Strategies
• Bundling StrategiesBilling Options

Who Should Attend this Course?

This course is simed at anyone looking to understand the complex nature of pricing strategies for Mobile Operators. A basic understanding of telecommunications would an advantage, but is not essential