This two-day course is designed to enable delegates to design and implement effective pricing, bundling and charging strategies that optimize revenues and profitability over the long term.

The inexorable decline in telecoms prices for both fixed and mobile services is creating havoc in competitive telecoms markets. New technologies such as voice-over-IP are placing the core revenues of many operators under serious threat. New entrants with lower cost structures are effectively pricing some telecoms network operators out of the market, creating doubts as to the sustainability of longer-established companies that are seeking a return on their capital investments. Consumers are increasingly working the system, seeking short-term lowest prices and willing to compromise on quality.

This course helps delegates to establish pricing, bundling and charging strategies that are based on true value to consumers of telecoms services in their broadest sense. Examples of current telecoms pricing strategies are used throughout the course, to demonstrate best and worst practice.

Why should you attend this course?

The course is designed to give the delegate a clear understanding of the following topics:

1. Pricing evolution and objectives: survival/growth, revenue/cash generation, profit generation, return on investment, network utilization, market skimming, penetration and stabilization, customer loyalty, differentiation, shareholder value
2. Influences on pricing strategy options: customer willingness to pay, segment-based pricing, price elasticity of demand, competitive posture, cost levels, competitor pricing, distribution channel, impact on suppliers, regulatory environment, international environment, network or service-based pricing, shareholder expectations
3. Pricing options: economy vs. premium pricing, cost-based pricing, value-based pricing, differentiated pricing, skimming and penetration pricing, promotional pricing, price reductions, price increases, price customization
4. Bundling options: indivisible bundling, optional bundling, value-added bundling, bundling and regulation
5. Billing options: called party pays, calling party pays, per-minute/per-second/per-hour billing, destination-sensitive billing, time-of-day billing, on-net and off-net billing

Course Summary:

• Pricing Evolution and Objectives
• Influences on Pricing Strategy
• Pricing Options & Strategies
• Bundling Strategies
• Billing Options
  
  

For a detailed programme click here

Who Should Attend this Course?

This course is simed at anyone looking to understand the complex nature of pricing strategies in modern Telcos. A basic understanding of telecommunications would an advantage, but is not essential