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Developing Effective Telecoms Strategies - an Executive MBA

Duration: 5 Days
Price: �4995* Plus Applicable Taxes

13 - 17 Dec 10LondonRegister

Date:

Day 1: Strategic Thinking - Day 2: The Market Reality - Day 3: Evolving the Business Day 4: From Business Concept to Profit - Day 5: Bringing it all Together

MODULE 12 Developing Sustainable Competitive Advantage

Building and maintaining sustainable competitive advantage in a dynamic environment depends on clearly identifying and meeting customers� strategic requirements profitably. This session looks at how to identify and put in place internal and external sources of competitive advantage.

The building blocks of market-based sustainable competitive advantage
Strategic organisational and market alignment
Measuring strategic effectiveness

MODULE 13 Developing the Customer Proposition

�Customers don�t buy products, they buy solutions.� Building on the previous session, we use our sources of competitive advantage to develop a customer proposition that is both profitable and sustainable.

Identifying customer needs and priorities
Segmentation to meet organisational capabilities and market expectations
Whose brand is it anyway?
Building solutions not products

Case Study: Refining the Business Plan

This session provides a chance to take a deeper look at delivering customer value and developing the customer proposition in the context of the case study. This interactive session leads into the final team sessions on day 5 � during which the business simulation is refined, rehashed, redeveloped, and readied for presentation to the executive commission.

Day 1: Strategic Thinking - Day 2: The Market Reality - Day 3: Evolving the Business Day 4: From Business Concept to Profit - Day 5: Bringing it all Together