Programme
Mobile Applications & Ecosystems
Duration:
2 days
Price:
Full - €1475
Early Bird - €1325
Section 1 – The Mobile Application Industry
- History of mobile application development
- Divergence from desktop equivalents
- Device developments and capabilities
- Early standardised mobile platforms
- Operator initiatives
- Games and ringtones
- Customer profiles
- The iPhone effect
Section 2 – Distribution Models
- Monopoly application stores
- Operator-hosted app stores
- Embedded applications
- Physical media distribution
- Sideloading
- Mobile application piracy
Section 3 – Application Markets
- Popular application types
- Average revenue
- Successful promotional strategies
- Regional variations
- Developing markets
- Application demand
Section 4 – Mobile-Specific capabilities
- Security
- The operator SIM
- Application certification
- Application certifiers
- Billing relationship
- The billing relationship model
- The third-party billing relationship
- The forth-party billing relationship
- Location tracking
- Continuous operation
- Remote wake-up
- Active polling
- Social monitoring
- Data integration
- Address book
- Calendar
- Social networking
- Ubiquitous presence
- Trusted relationship
- Lifestyle integration
Section 5 – Development Platforms
- iPhone and coco
- Objective C
- Specific platform capabilities
- AJAX Development
- Wireless Application Community
- W3C Widgets
- Palm WebOS
- Microsoft Windows Phone
- Windows Mobile
- Windows Phone 7
- Android
- Symbian
- Samsung’s Bada
- Java
- Micro Edition
- JavaFX
- Adobe’s Flash
Section 6 – Revenue Models
- Operator billing integration
- Third party billing
- Forth party billing
- Embedded advertising
- AdMob
- iAd
- Applications as promotional vehicles
- Public service applications
Section 7 – Market development
The mobile applications industry is still very young, and developing fast, but as trends emerge it becomes possible to see how the market will develop – or, at least, to identify the critical factors that will influence that development.
- Vertical application distribution models
- Vertical monopolies
- Imposition of cultural homogeneity
- The potential for regulatory intervention
- Operator initiatives
- Joint Innovation Lab
- Open Mobile Terminal Alliance
- Customer ownership
