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Telecoms Market Analysis & Evaluation

Duration: 2 Days
Price: �1575* Plus Applicable Taxes

Date:
	29 - 30 Sep 10	Dubai	Register
	16 - 17 Dec 10	London	Register

Telecom Market Analysis and Evaluation is a 2-day training course is designed to train delegates to probe in-depth the factors that influence telecoms organizations� market approach and to enhance the effectiveness of their marketing strategy. Too often, telecoms market analysis focuses on short-term, operational issues and fails to address the longer-term fundamentals that can make or break operators� ability to survive in the rapidly-changing telecoms marketplace.

Attendees will analyze in detail the short-term and long-term impact of macro- and micro-environmental, competitor and customer trends on the telecoms market and on operators� options, and transform the information obtained into knowledge upon which they will be able to build effective marketing strategies. A real-life example will be used throughout the course to enable delegates to apply their new skills to a market analysis challenge.

Why you should attend this course:

Identify and assess realistic market opportunities and establish a robust, market-oriented strategic marketing framework
Identify and exploit multiple sources of data on the environment, customers and competitors that are relevant to understanding key market trends
Implement a thorough analysis of short- and long-term macro-environmental factors that will impact the choice of marketing strategy
Assess the factors influencing customer behaviour and loyalty in telecoms and suggest a response to customer analysis challenges
Carry out a detailed analysis of competitor activity, establish sources of sustainable competitive advantage and optimise competitive positioning over the long term
Use the market analysis conducted throughout the course to develop a market-oriented value proposition that is robust and sustainable across multiple future scenarios.

Course Summary:

Context and role of telecoms market analysis
Telecoms enviuronmental analysis
Telecoms customer analysis
Competitor analysis
EValuating telecoms market opportunities

Pre-Requisites

This course is designed for people with 1-2 years� experience in a marketing function who are seeking to improve their knowledge of telecoms market analysis techniques and market-based strategy development approaches.