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Telecoms Market Analysis and Evaluation

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Too often, telecoms market analysis focuses on short-term, operational issues and fails to address the longer-term fundamentals that can make or break operators� ability to survive in the rapidly-changing telecoms marketplace.

Telecom Market Analysis and Evaluation is a two-day training course trains delegates to probe in-depth the factors that influence telecoms organisations� market approaches and helps them to enhance the effectiveness of their marketing strategy.

Attendees analyse in detail the short and long-term impact of macro- and micro-environmental, competitor and customer trends on both the telecoms market and operators� options. They then transform this information obtained into knowledge upon which they can build effective marketing strategies.

A real-life example is used throughout the course to enable delegates to apply their new skills to a market analysis challenge.

Why you should attend this course:

At the end of this highly participative course you will be able to:

Identify and assess realistic market opportunities and establish a robust, market-oriented strategic marketing framework
Identify and exploit multiple sources of data on the environment, customers and competitors that are relevant to understanding key market trends
Implement a thorough analysis of short- and long-term macro-environmental factors that will impact the choice of marketing strategy
Assess factors influencing customer behaviour and loyalty in telecoms and suggest a response to customer analysis challenges
Carry out a detailed analysis of competitor activity, establish sources of sustainable competitive advantage and optimise competitive positioning over the long term
Use the market analysis conducted throughout the course to develop a market-oriented value proposition that is robust and sustainable across multiple future scenarios.

Course summary:

Context and role of telecoms market analysis
Telecoms enviuronmental analysis
Telecoms customer analysis
Competitor analysis
EValuating telecoms market opportunities

Who should attend this course?

This course is designed for people with 1-2 years� experience in a marketing function who are seeking to improve their knowledge of telecoms market analysis techniques and market-based strategy development approaches.